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Which diamond cut looks biggest?

Any elongated shape will cover more surface area at a smaller carat weight. Oval and emerald cut diamonds are most popular, but marquise, pear, and elongated cushion-shaped diamonds are also great options.

What clarity diamond is best value?

SI1 and SI2 clarity grades present the best value since any flaws are virtually invisible to the naked eye. Higher clarity grades don’t offer a big difference in visual gratification, so these grades will be a bigger bang for your buck.

What causes diamonds to sparkle?

Light enters a diamond and reflects off its facets, or interior surface. When the light leaves the diamond, it either reflects as white light, aka brightness, or can split into a spectrum of colors, aka fire.

SEE WHY ICING ON THE RING CUSTOMERS COME TO US FOR DIAMONDS

6/26/2019

I learned so much more about diamonds well beyond the 4 C’s. Ani also tested my knowledge about diamonds by having me compare a few and guess their specs.

Laurel S.

3/16/2019

Ara took us to his office and laid out a great selection of diamonds in my price range. He walked us through the different quality/clarity choices.

Ben B.

3/9/2019

The process of learning about diamonds (the 4 Cs), settings, and selecting the perfect diamond and wedding set was nothing short of pleasurable.

Wade T.

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Parking We offer validated parking with purchase at Pershing Square Parking Garage.

Access this underground parking structure from 6th Street, Olive Street, and 5th Street.

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