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Which diamond cut looks biggest?

Any elongated shape will cover more surface area at a smaller carat weight. Oval and emerald cut diamonds are most popular, but marquise, pear, and elongated cushion-shaped diamonds are also great options.

What clarity diamond is best value?

SI1 and SI2 clarity grades present the best value since any flaws are virtually invisible to the naked eye. Higher clarity grades don’t offer a big difference in visual gratification, so these grades will be a bigger bang for your buck.

What causes diamonds to sparkle?

Light enters a diamond and reflects off its facets, or interior surface. When the light leaves the diamond, it either reflects as white light, aka brightness, or can split into a spectrum of colors, aka fire.